Download full document ( 9.3Mb ) Note: Please use Acrobat Reader to to view the PDF documents     Positioning and Platform     Introduction   Contents   Permission Required Approval for Usage Basic Elements Signature Elements Primary Signature Primary Signature without Brandline Secondary Signature Dragon Symbol Primary Signature   Acceptable Versions of Signature Minimum Clear Space Signature Sizes   Signature Colours Primary Colour Palette Primary Background Colours     The Best Signature Colour Usage     Unacceptable Usage Secondary Colour Palette Supergraphic     Fonts English Typeface   Chinese Typeface     Design Styles Design Style A   Design Style B Design Style C Signature Placement         Ongoing Programme     Transport     Bunting     Co-branding