The visual identity of Brand Hong Kong, which has taken on a more contemporary look, maintains the virtues of the original dragon logo – a mythical and powerful icon that links the city’s historic past with its energetic modernity.

The blue and green ribbons that extend from the dragon symbolise blue sky and a sustainable environment, while Lion Rock – which represents the Hong Kong people’s “can-do” spirit – is silhouetted by the red ribbon. The fluid shape of the ribbons evokes versatility, and the multiple colours signify the city’s diversity and dynamism.