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Faces of Hong Kong

In 2010, we launched our "Faces of Hong Kong" campaign to promote the city and show the financial powerhouse's “human side.” The campaign highlighted Hong Kong's soft power - the richness of its culture and heritage, as well as the enterprising spirit, innovation and creativity of its people. We invited a global audience to get to know more about Hong Kong through the real stories of people here, people from all walks of life who illuminate the brand's values and attributes.

Last revision date: Oct 29, 2018