15 Jul, 2015 12:7 HKT
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City Attributes

Brand Hong Kong Attributes

What makes Hong Kong distinctive, memorable and identifiable?

The city’s global outlook, combining the best of East and West, testifies to its cosmopolitan aspect.  Hong Kong, which upholds the rule of law and makes every effort to ensure a just, corruption-free society where people can feel secure and businesses can compete on a level playing field, testifies to the city’s sense of security.  Hong Kong is also a dynamic place.  Pluralistic and tolerant, Hong Kong has a rich culture and traditions, and a modern cityscape that contrasts with a rural landscape full of varied plant and animal life, making it a diverse place. Hong Kong is globally connected with a first-rate infrastructure and communications network, which makes it a gateway to China and the rest of the world.

This is Our Hong Kong. Why not make it yours?

"Our Tall Story"

Our “Tall Story” is about a dynamic global financial hub, a connected city that connects the world. A city where East meets West, and home to a diverse cosmopolitan mix of people, where stability and security enables life and business to thrive. It is also a city surrounded by green countryside.


More Stories about City Attributes

Our tall story
Our “Tall Story” is about a dynamic global financial hub, a connected city that connects the world.
Custody and rehabilitation
The Correctional Services Department (CSD) is responsible for the custody and rehabilitation wrongdoers.
Auxiliary medicos serving the community
The Auxiliary Medical Service (AMS) is a corps of professional doctors and nurses and trained volunteers who support Hong Kong’s regular health and emergency
Academy for fire fighters and paramedics
Hong Kong has its very own academy to train rescuers and fire fighters.
Flying Service round the clock
The Government Flying Service (GFS) provides round-the-clock services, in the form of search and rescue missions, internal security support, emergency air
Civil Aid Service offers emergency support
The Civil Aid Service (CAS), a Hong Kong SAR Government auxiliary emergency service, provides civil support services during emergencies to relieve
Hong Kong’s bedrock • The Basic Law
The Basic Law is a national law of China that enshrines the “one country, two systems” principle under which the Hong Kong Special Administrative Region
The rule of law rules!
Hong Kong’s greatest strength – the rule of law – is one of its core values and the cornerstone of its success as a leading international commercial and financial
HK Immigration Department among the best
The Hong Kong Immigration Department’s services include facilitating nearly 820 000 inbound and outbound passenger movements per day, issuance
Spotlight Hong Kong
Every day, our roving photographers cover a vast diversity of interesting things around Hong Kong.
Fast train to Mainland
The Hong Kong Section of Guangzhou-Shenzhen-Hong Kong Express Rail Link (XRL), expected to start rolling in third
Equality protected by law
Hong Kong upholds equality with laws that protect people against discrimination on the grounds of sex, race, disability and family status.
One country, two systems
Under the one country, two systems principle, the Hong Kong Special Administrative Region (HKSAR) exercises a high degree of autonomy and
HK • a centre of global learning
Hong Kong is home to many overseas education institutions and international schools offering overseas curricula.
Mega media hub
Hong Kong has a vibrant media scene and is home to many local and international media organisations including broadcasters, TV channels, and
The rolls-royce of cruise terminals
Built on the runway of the former Kai Tak Airport, the Kai Tak Cruise Terminal, designed by Foster + Partners, is one of the world’s premier cruise terminals.
Connectivity city • Hong Kong
Hong Kong is highly connected by a well-developed network of roads, tunnels and bridges.
Asia’s events capital
With world-class convention and exhibition facilities and great attractions, Hong Kong is a premier destination for meetings, incentive travel, conventions
Hong Kong • Belt & Road super connector
Connectivity is central to the Belt & Road Initiative, a visionary plan by the Central Government to enhance connectivity across nations spanning Asia, the Middle
Airport reaches high
Hong Kong International Airport (HKIA) is one of the world’s busiest and extensively connected airports. It is also frequently ranked one of the world’s best airports.
A ship-shape logistics hub
Strategically located at the centre of the fast developing Asia-Pacific Region, Hong Kong is one of the world’s busiest container ports and a premier regional
As busy as a boundary crossing
In 2016, about 221.3 million passenger journeys (yep - a whopping 221.3 million!) were taken via land between Hong Kong and the Mainland of China,
Getting around HK is a breeze
Hong Kong is one of the least car-dependent cities in the world, with about 90 per cent of daily commuter journeys happening on Hong Kong’s excellent
How do I love thee? Let me say the ways
Chinese and English are official languages in Hong Kong.
City of diverse dialects
Hong Kong people speak a variety of Chinese dialects.
Hong Kong’s diverse landscapes
Hong Kong’s skyscraper-packed cityscape, dense residential districts and bustling shopping areas are perhaps the most recognised characteristic of this
HK’s diverse dining scene
Hong Kong is a reputed foodies’ paradise. From humble dai pai dongs to world-class restaurants, the city offers a great variety of tastes from East and West