Over the years, Hong Kong has evolved into a world-class city.
In 2001, the Hong Kong Government launched Brand Hong Kong (BrandHK), a communications tool to promote Hong Kong as Asia’s world city. In 2010, in keeping with the times, the brand was revitalised.
The School Corner is designed to help junior secondary school students understand the concept of city branding and the basic elements of BrandHK.
Teachers can download a teaching kit with lesson plans, Powerpoint presentations, reference materials and tests. It also includes ideas for class discussion and interactive games to stimulate students.