Connect and Excel
In November 2018, BrandHK launched the “Connect and Excel” campaign to promote Hong Kong’s strengths, advantages and potential with emphasis on Hong Kong’s core values and attributes. The campaign invites global audiences and stakeholders to explore the aspirational qualities of Asia’s world city.
“Connect and Excel” defines how Hong Kong’s high degree of connectivity, globally and with the Mainland of China, helps propel people and businesses to excellence in their chosen fields. Our sound fundamentals not only relate to physical connectivity but also to financial, legal, scientific research and creative links as well as people-to-people connectivity.
Benefiting from the “one country, two systems” principle, Hong Kong is well-established as a business and financial hub in Asia connecting people to unique opportunities in Mainland China and around the world. With the rule of law, a tried and trusted common law system and an independent judiciary as well as robust protection of intellectual property, Hong Kong is a safe place to work, live and raise a family.
Hong Kong offers a high quality of living with a year-round calendar of cultural, arts and sports events as well as stunning natural beauty.
This campaign highlights how the many unique strengths of Hong Kong can help people and businesses connect with opportunities around the world and excel in a wide variety of areas, from business and finance to arts, culture and high quality living.
You are welcome to connect with Hong Kong and excel in Asia’s world city!