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Connect and Excel

In November 2018, BrandHK launched the “Connect and Excel” campaign to promote Hong Kong’s strengths, advantages and potential with emphasis on Hong Kong’s core values and attributes. The campaign invites global audiences and stakeholders to explore the aspirational qualities of Asia’s world city.

“Connect and Excel” defines how Hong Kong’s high degree of connectivity, globally and with the Mainland of China, helps propel people and businesses to excellence in their chosen fields. Our sound fundamentals not only relate to physical connectivity but also to financial, legal, scientific research and creative links as well as people-to-people connectivity.

Benefiting from the “one country, two systems” principle, Hong Kong is well-established as a business and financial hub in Asia connecting people to unique opportunities in Mainland China and around the world. With the rule of law, a tried and trusted common law system and an independent judiciary as well as robust protection of intellectual property, Hong Kong is a safe place to work, live and raise a family.

Hong Kong offers a high quality of living with a year-round calendar of cultural, arts and sports events as well as stunning natural beauty.

You are welcome to connect with Hong Kong and excel in Asia’s world city!

Learn more:
Fact Sheets
Brand Guildelines


Last revision date: May 23, 2019