In June 2015, BrandHK launched the “Our Hong Kong” campaign to promote Hong Kong's soft strengths, achievements and aspirations while reinforcing Hong Kong's core values and attributes. Through authentic stories, the campaign invites global audiences to experience Hong Kong themselves with the tagline, “This is Our Hong Kong. Why not make it yours?”
The campaign focuses on Hong Kong's strengthening advantages through the following stories.
Last revision date : 24/06/2015