In November 2018, BrandHK launched the “Connect
and Excel” campaign to promote Hong Kong’s strengths,
advantages and potential with emphasis on Hong Kong’s core values
and attributes. The campaign invites global audiences and
stakeholders to explore the aspirational qualities of Asia’s world
“Connect and Excel” defines how Hong Kong’s high degree of
connectivity, globally and with the Mainland of China, helps propel
people and businesses to excellence in their chosen fields. Our
sound fundamentals not only relate to physical connectivity but
also to financial, legal, scientific research and creative links as
well as people-to-people connectivity.
Benefiting from the “one country, two systems” principle, Hong
Kong is well-established as a business and financial hub in Asia
connecting people to unique opportunities in Mainland China and
around the world. With the rule of law, a tried and trusted common
law system and an independent judiciary as well as robust
protection of intellectual property, Hong Kong is a safe place to
work, live and raise a family.
Hong Kong offers a high quality of living with a year-round
calendar of cultural, arts and sports events as well as stunning
This campaign highlights how the many unique strengths of Hong
Kong can help people and businesses connect with opportunities
around the world and excel in a wide variety of areas, from
business and finance to arts, culture and high quality living.
You are welcome to connect with Hong Kong and excel in Asia’s
Meet KamChAi, a robot tea maker that brews
nine cups of Hong Kong’s signature milk tea in just 12 minutes.
This robotic technology is helping to preserve a cultural tradition
and is another great example of the entrepreneurial innovation and
invention that thrives in Hong Kong.
Known as a place for serious business, Hong
Kong is also committed to arts, culture and sports. Ours is a
vibrant society that delivers exciting, exhilarating entertainment
year-round in a unique fusion of East and West.
BRIDGE TO OPPORTUNITY
Hong Kong has been rated the world’s freest
economy for 25 consecutive years since 1995*. Now, with the opening
of the Hong Kong-Zhuhai-Macao Bridge, the world’s longest sea
crossing, Hong Kong has never been better placed to connect to the
unique economic opportunities of China’s Greater Bay Area and Belt
& Road Initiative.
CONNECT TO THE WORLD
As the world's #1 hub for air cargo* and
located within five hours of half the world's population, Hong Kong
is perfectly positioned as a global hub for trade and travel, where
business and talent from around the world connect.
With state-of-the-art telecommunications,
fast, unrestricted broadband and a mobile penetration rate over
250%, Hong Kong is consistently rated as one of the world’s most
connected cities. But connections go beyond data and information.
This is a place where people and businesses connect in a big
RETURN ON INVESTMENT
With its heritage as a trading and financial
centre for more than a century and a half, Hong Kong is Asia’s #1
Global Financial Centre* delivering returns in financial services.
Ongoing investment in fintech and business start-up infrastructure
will see Hong Kong continue to thrive as a leading global financial
TAP INTO TALENT
Connect to Hong Kong and you connect to a
wealth of talent across the entire spectrum of business and
professional services which account for 93% of our GDP.
TRUST IN INTEGRITY
Hong Kong is a society where the rule of law
reigns supreme, where partners in business and trade can trust in
the integrity and history of the legal system - a system that is
the bedrock of Hong Kong’s success and rated #1 for judicial
independence in Asia*.
Last revision date: Oct 5, 2020