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FACES OF HONG KONG(2010)

Campaign Background

In 2010, we launched our "Faces of Hong Kong" campaign to promote the city and show the financial powerhouse's “human side.” The campaign highlighted Hong Kong's soft power - the richness of its culture and heritage, as well as the enterprising spirit, innovation and creativity of its people. We invited a global audience to get to know more about Hong Kong through the real stories of people here, people from all walks of life who illuminate the brand's values and attributes.

 

Last revision date : 24/06/2015


Videos

Posters

Faces of Hong Kong- Brian Hayes
01/01/2012
Faces of Hong Kong poster - Ma King Kam
01/01/2012
Faces of Hong Kong poster - Perry So
01/01/2012
Faces of Hong Kong poster - Dr. Cory Kidd
01/01/2012
Faces of Hong Kong poster - members of AIESEC
01/01/2012
Faces of Hong Kong poster - Peter Forsythe & Jing Lee
01/01/2012
Faces of Hong Kong poster - Sarah Lee
01/01/2012
Faces of Hong Kong poster - Alex Boggis, Tin Yan Koo & Adarsh Sinha
01/01/2012
Faces of Hong Kong poster - Agnes Choy
01/01/2012
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