Hong Kong

A world of opportunities

“Hong Kong. A world of opportunities.” is designed to boost awareness about the city’s unique competitive advantages and numerous opportunities for businesses, entrepreneurs and professionals in Asia’s world city.

Launched in December 2021, this global campaign focuses on the city’s positioning as the most desirable place in Asia for people to live, work and invest.

Core Message

Hong Kong is the only city in the world that offers a secure, dynamic environment for business, an exciting cosmopolitan lifestyle and direct access to the Chinese economy.

Hong Kong is:

• A safe growing market with considerable potential
• The ideal springboard to the Chinese and Asian markets
• A city with a reputation for innovation, creativity and entrepreneurial spirit
• Cosmopolitan and culturally rich, making it a great place to live.

Fintech - With unrivalled access to the Mainland of China, Hong Kong is a magnet for the region’s best fintech talents and innovations.

Greater Bay Area - Create a formidable nexus of investment, ideas and industry.

Innovation & technology – Record investment in innovation and technology to create an Asian research powerhouse for the 21^st century.

Culture & lifestyle – Where the best of East and West converge, offering a rewarding and dynamic lifestyle.

Last revision date : 09/12/2022