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Brand Guidelines

Consistency is the key to establishing, defining and reinforcing Hong Kong's identity. To maintain its identity and integrity, Brand Hong Kong must be used according to certain specifications. These guidelines incorporate the design features of the Brand. They also include detailed information on colour, size and how to and how not to use the Brand.

The Brand Hong Kong visual identity is protected by copyright. Approval is required from the Brand Hong Kong Management Unit (BMU) for the use of the Brand in the first instance, and for the final design. To apply for the usage of the Brand, please contact BMU by email at

BrandHK Guideline

Download our Brand Hong Kong Guidelines


Last revision date: Mar 4, 2020

Last revision date: Mar 5, 2021